axis diplomat 2020 eBusiness Modules

3. eBusiness Mailing List

 Printer Friendly Version

 View PDF

Simplify the management of mailing lists via your axis vMerchant website by allowing you to offer options on your website to subscribe and unsubscribe from emails and to have that information synchronised back into your axis diplomat system.
 

3.1 How It Works

With the eBusiness Mailing List module added to your axis diplomat system, you are able to link a pseudo-customer account, the Mailing List Account, to each axis vMerchant website to use as a repository for email subscribers.

Each time someone subscribes to emails on your website (without going through the checkout process), they are added as a contact to the Mailing List Account for that site.

If they subsequently unsubscribe, they are removed from the contact list of that account.

If, however, they purchase, and a full customer account is created for them on your Sales Ledger, then the contact is moved from the Mailing List Account to the live one.

In this way, the Mailing List account always automatically holds the list of people that have subscribed to your email mailing list but do not have an account on your Sales Ledger.

 
 

3.2 Benefits

This module allows you to automate the subscription process for people wishing to add themselves to your mailing list without going to the lengths of registering for an account. The subscription process is designed to operate with the minimal amount of information (only the email address itself is mandatory).

Without the eBusiness Mailing List module, your web server would email you with details of any subscriptions and a member of staff would need to record the details manually. A similar process would also be required for unsubscribers.

With this facility it is also very straightforward to create an "unsubscribe" web page and for that page to be optionally passed the contact details from a link in an email.

This means that, if you are sending your emailshots via axis diplomat, your email template can have an "Unsubscribe" link which does not require the recipient to enter any information at all - they simply click on the link and they are unsubscribed. That unsubscribe request is then imported back into axis diplomat - any occurences (even if there are multiples) of contacts with that email address are then marked as "declines emailshots".

 Printer Friendly Version

 View PDF

< eBusiness Attachments

eBusiness Promotional Vouchers >

Call Back
This site uses cookies. By continuing to access this site you are accepting the use of cookies by this site.
Read more about cookies...
OK

Cookies are small text files stored on your device when you access most websites on the internet.

This Website uses cookies in order to make the Website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the Website is used so that we can make sure it is as up to date, relevant and error free as far as we can. Further information about the types of cookies that are used on this Website is set out in the box below.

By using this Website you agree to our use of cookies. You can choose to restrict or block cookies set on the Website through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org. Please note that certain cookies may be set as soon as you visit the Website, but you can remove them using your browser settings.

However, please be aware that restricting or blocking cookies set on the Website may impact the functionality or performance of the Website, or prevent you from using certain services provided through the Website. It will also affect our ability to update the Website to cater for user preferences and improve performance.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to law enforcement agencies).

We may sometimes embed content from 3rd party websites such as YouTube. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. We do not control the dissemination of these cookies and you should check the relevant third party's website for more information.

Cookies We Use

Cookie Description
CookieConfirm The presence of this cookie is used to remember the fact that you have confirmed that you are happy to accept cookies
ASPSESSIONIDxxxxxxxx This is a Session Cookie (session cookies are temporary and are erased when you close your browser). It identifies you from one page to the next and is used, for example, to keep track of your logged-in status.
UserID, account, password These cookies are used to remember your login credentials for when you next visit our website. They are only created if you choose the “Remember Me” option on the login page.
_utma, _utmb, _utmc, _utmz These are cookies created by Google Analytics and are used to provide us information on which web pages are the most popular, and the most popular search terms used by visitors arriving at our site.