axis diplomat 2020 eBusiness Modules |
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4. eBusiness Promotional Vouchers |
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Manage voucher codes that can be used to offer discounts and promotions at the checkout of your axis vMerchant web site. |
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Vouchers are a great marketing tool and have a number of advantages over simply showing special offers on your website: Firstly, because they are simply a code consisting of letters and numbers (for example PROMO1 or EASTER) that you provide to customers, they can be sent to a restricted sector of your customer base. For example, you could use the Gap Analysis capabilities of axis diplomat to identify those customers that have bought printers from you but no consumables, and send that specific range of customers a voucher that entitles them to discounts on printer consumables. You then maintain margins by not offering discounts to customers that are already buying those products. You can also use voucher codes to learn more about what is effective within your customer base, by sending different voucher codes to different customer types, or with different messages, and monitoring the effectiveness of each campaign. Vouchers also give you an effective way of measuring results from other marketing avenues. For example, if you place an advertisement in a particular publication or through a social media channel, you can include a specific voucher in that advert - in this way, you will have a very simple measure of how effective that marketing is. Finally, there are many forums where users share voucher codes amongst themselves. It is not unheard of for companies to deliberately "plant" their own voucher codes on such sites as a way of reaching new audiences. |
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4.1 Voucher Types |
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Each voucher may be any one of the following:
Note 1 - multi-buy savings are always automatically applied to the cheapest item(s) |
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4.2 How Does It Work? |
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A single simple maintenance function within axis diplomat allows you to create voucher codes. Each code is associated with a product code, which is added to the imported sales order as a negative (discount) item. This allows you to use any of the standard analysis capabilities of axis diplomat (such as Sales Business Intelligence and Gap Analysis) to measure the effectiveness of a particular promotion. axis vMerchant automatically detects the existance of one or more valid vouchers and adds a voucher prompt to the checkout.
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